Marketing, Social Media and Technology.

    Intra-organizational Brand Communities

    Happy Employees Make Happy Customers – Intra-organizational Brand Communities

    Employees have long been recognised as an organisation’s most valuable asset. An ‘engaged’ employee is a sought-after employee, willing to go above and beyond their prescribed job role. In the current adverse economic climate, the employees’ ability to deliver excellent service is vital in creating customer brand loyalty and, in the long-run, a competitive advantage for the organisation.