The BIC 4-Color ballpoint pen is definitely a classic in the world of school supplies. Many of you owned at some point or still owns a BIC 4-Color pen but, have you ever wondered what was going on inside? I’m sure you did! In their latest campaign, set to be launched on March 4th, BIC […]

I can still see some competitions running on Facebook pages in which the voting mechanisms is the like feature. The most common example is photo competitions: “The picture with the highest number of likes will win…”. Well, this is ILLEGAL according to Facebook Pages Terms. This rule exists for a long time now but it […]

Why Does McDonald’s Burgers Look Different In Ads Than In Store? The answer is brought to you in the video below by Hope Bagozzi, Director of Marketing at McDonald’s Canada. This is part of an interesting PR approach by the famous fast food chain entitled Your Questions through which anyone can send a question to […]

“Missed Calls” have so many uses within the Lebanese community, and it is still used today on a smaller scale thanks to the availability of free instant messaging applications like Whatsapp, BBM and iMessage. In the latest Touch Lebanon campaign, the Lebanese telecom operator officially position “Missed Calls” as outdated by associating it with 192os […]

Have you ever witnessed a manhunt? What if you were the one being hunted? The latest Nivea campaign, Nivea StressTest, consist of a creative candid camera operation at Hamburg’s airport: “People waiting in an airport lounge, set up by their friends, each discovered that they were at the centre of an extensive manhunt, on the […]

Oreo: Cookie or cream? Which part is the best? An Oreo lover would definitely know this debate and probably been part of it at least once! . The latest Oreo campaign is all based on the “Cookie Or Cream” creative idea and, It all started last week, when they launched their “Whisper Fight” commercial during […]

Thanva Tivawong, a Thai designer, created a new LED hourglass design for traffic lights. Based on the same basic concept of worldwide traffic lights, this new design project entitled “Sand Glass” uses a more time-detailed approach. Do you like “Sand Glass”? Is there any negative factors related to the hourglass design you would think about? […]

Do you remember the Tamagotchi? Those handheld digital pets we used to play with in the early 2000s! Well, with the rise of the digital era, social networks and smartphones, Tamagotchi decided to strike back with a brand new mobile app that will be downloadable for free on Android (Starting February 14th) and iOS devices […]

I am a remix and covers lover and Jayesslee recently released one amazing cover of the so-famous Gangnam Style song so I wanted to share it with you dear readers! I often jam with my friend Ryan and we improvised Gangnam Style covers few times but it was definitely not as good as this one. […]

Khoury Home, one of the biggest retail store in Lebanon, launched its latest marketing campaign to promote their latest credit payment offer: They opted for the viral marketing advertisement. A video entitled “Mashkal at Khoury Home” (Arabic translation for “Fight”) was published today, February 6th, on YouTube. The plot-line is simple and reflects the local […]