Facebook Safety Check

Facebook just announced its latest product: Safety Check. When a natural disaster occur, all the users in the affected area get the chance to let their friends and family know they’re safe. You will have two options: You can either mark yourself as safe or state that you are not in the affected area. Your friends […]

Nestle Fitness Bra Cam

Nestle wants to encourage women to check their breast more often to prevent breast cancer. So they placed a camera into a woman’s bra to spot sneaky eye contacts. The concept is really nice but, the execution could’ve been better.

The JR Fourth Anniversary

It’s been four years. I started this blog on the 19th of September 2010. I know I was not as active as I was last year on the blog but I am glad to see that I was able to be super regular on the Facebook page. One post a day except very few days. This […]

The Dancing Traffic Light - Smart

Waiting for a pedestrian traffic light is all about fighting the temptation to cross while it’s still red. Smart and BBDO Germany came up with a solution to make the wait more entertaining…

iOS 8 Conference

All those discussions I had lately about the new iPhones 6 and 6 Plus made me realise that many people know nothing about Apple’s new mobile operating system coming out on September 17th.

Apple Watch

Steve Jobs announced the first Mac in 1984 at the Flint Center in Cupertino California. Thirty years later, Tim Cook announced the iPhone 6 and 6 Plus, the Apple Watch and Apple Pay on this same stage!

There Are Two Kinds Of People - Zomato

Zomato just released a quite creative campaign but there is something they could’ve done better!

Lebanese Blogs

We all have our morning routine. Those things you like to do before starting your day. Checking LebaneseBlogs.com is one of those things I do! It is a Lebanese blog aggregator so in other words it gathers the posts of all the Lebanese blogs in one place. You will see all those articles in a chronological […]

NCPG Gambling World Cup Germany 2014

Singapore’s National Council on Problem Gambling (NCPG) released its latest campaign in June before the start of the 2014 soccer World Cup. And while this ad is supposed to make you realise that gambling is problematic, now that Germany won the world cup, the story has a different meaning!

Fireworks Inspired Ad - Leo Brunett and McDonald's

I stumbled upon a Leo Burnett + McDonald’s ad celebrating the latest award they received at Cannes for the Creative Marketer of the Year. The visual entitled ‘Fryworks’ shows fireworks made of McDonald’s fries. It directly reminded me of a Barilla new year ad I posted on my Facebook page some time ago! The resemblance is striking. […]