Nestle wants to encourage women to check their breast more often to prevent breast cancer. So they placed a camera into a woman’s bra to spot sneaky eye contacts. The concept is really nice but, the execution could’ve been better.
Waiting for a pedestrian traffic light is all about fighting the temptation to cross while it’s still red. Smart and BBDO Germany came up with a solution to make the wait more entertaining…
I stumbled upon a Leo Burnett + McDonald’s ad celebrating the latest award they received at Cannes for the Creative Marketer of the Year. The visual entitled ‘Fryworks’ shows fireworks made of McDonald’s fries. It directly reminded me of a Barilla new year ad I posted on my Facebook page some time ago! The resemblance is striking. […]
Johnsons Baby Middle East are running an interesting campaign entitled “The Grandparents Frame“. It’s based on the following insight: In the Middle East, a lot of people leave their country to live abroad but, grandparents usually stay home and thus, don’t really see their grandchildren growing. Of course today, with the technology advancements it’s less and less […]
Employees have long been recognised as an organisation’s most valuable asset. An ‘engaged’ employee is a sought-after employee, willing to go above and beyond their prescribed job role. In the current adverse economic climate, the employees’ ability to deliver excellent service is vital in creating customer brand loyalty and, in the long-run, a competitive advantage for the organisation.