Antarctica beer was a sponsor of the Rio De Janeiro Carnival and that is when their agency, Almap BBDO, created and executed “The Beer Turnstile”. As a campaign against drunk driving, they equipped the underground station gates with bar code readers that would accept Antarctica cans instead of regular cards and tickets. It’s very simple: […]

Here is an online vision test brought to us by the UHAC. Try it out in full screen: (Spoiler Alert: Do not read before trying the test) This is the latest ad of the Union Hearing Aid Center in Canada. A quite creative idea (by DraftFCB Toronto) letting people believe they are undergoing a vision […]

After the The Shoulder Poke by Volkswagen Side Assist, it’s time to take a look to three creative moves by the famous german car manufacturer in using YouTube pre-roll ads. Volkswagen New Beetle Automatic Skip Ad: You know this moment when you want to watch a YouTube video but you need to watch an ad before and […]

UNICEF Sweden recently released its latest ad to raise funds for their children polio vaccination campaign. This spot reminds us, that liking the NGO’s Facebook page does not save live and that even if the page is expected to reach 200,000 likes this summer, it does not necessarily mean that the poor kids in the […]

In the past few days, the new Evian ad, Baby&Me, has been going viral on social networks reaching more than 12 million views in only four days. However, it seems like the baby reflection concept of the ad made by the agency BETC is very similar to a spot made in 2012 by GREY Tunis […]

You all know the classic shoulder poke joke, when you tap someone’s opposite shoulder and act as if it wasn’t you. Well, Volkswagen Spain used this joke to promote the efficiency of their Side Assist cars feature. The Side Assist feature consist of a flash light on the car’s side mirrors that blinks when you […]

Wezank is a new project created by two Lebanese people: Maya Zankoul and Toni Yammine. It is a great way to visually explain your ideas through simple and fun animation videos. Wezank: Website – Facebook – Twitter – YouTube How It Works? The process consist of six steps that can be found on Wezank.com. Ideation: […]

Statistically, car accidents happen mostly at night, that’s why BBDO Thailand targeted cars headlight in their latest campaign for the Thai Health Promotion Foundation. A quite creative idea that consist of placing silhouette stickers on car’s headlight in active nightlife areas to get the driver’s attention. Check it out:

In their latest campaign for the Clio model, Renault UK decided to let test drivers live a sexy French experience in the UK: Unsuspecting guys and girls were invited by a salesman to test drive the new car and it all starts when they are asked to try the “Va Va Voom” button available on […]

When discussing how harmful smoking can be, many smokers give this excuse of being “Social Smokers”, as if smoking only in social environment is less dangerous for your health. The Ontario Ministry of Health just launched its latest campaign “Quit The Denial”: A public service announcement (PSA) campaign by BBDO Toronto aiming at social smokers. […]