Nestle Fitness Bra Cam

Nestle wants to encourage women to check their breast more often to prevent breast cancer. So they placed a camera into a woman’s bra to spot sneaky eye contacts. The concept is really nice but, the execution could’ve been better.

The Dancing Traffic Light - Smart

Waiting for a pedestrian traffic light is all about fighting the temptation to cross while it’s still red. Smart and BBDO Germany came up with a solution to make the wait more entertaining…

There Are Two Kinds Of People - Zomato

Zomato just released a quite creative campaign but there is something they could’ve done better!

NCPG Gambling World Cup Germany 2014

Singapore’s National Council on Problem Gambling (NCPG) released its latest campaign in June before the start of the 2014 soccer World Cup. And while this ad is supposed to make you realise that gambling is problematic, now that Germany won the world cup, the story has a different meaning!

Fireworks Inspired Ad - Leo Brunett and McDonald's

I stumbled upon a Leo Burnett + McDonald’s ad celebrating the latest award they received at Cannes for the Creative Marketer of the Year. The visual entitled ‘Fryworks’ shows fireworks made of McDonald’s fries. It directly reminded me of a Barilla new year ad I posted on my Facebook page some time ago! The resemblance is striking. […]

They Don't Love You Magazine

I started my masters in Strategic Marketing at Imperial College London in October 2013 and since then I had the chance to meet and work with great fellow students! Two of them are Riccardo Giani and Ferdinand Prinz and they recently founded an “independent marketing magazine” called They Don’t Love You. It is a blog focused […]

JCDecaux Google Street View Campaign

JCDecaux is one of, if not the, leading company for out-of-home advertising. They just launched new digital features and billboard technologies and their office in Belgium wanted to make big local advertisers aware of those new services. BBDO Belgium came up with a great campaign for JCDecaux: They sent unpaid invoices to big brands who already placed ads […]

Mea New Menu

My latest Middle East Airlines flight from Beirut to London turned out to be much more interesting than expected: The Lebanese airline just released a brand new design for their inflight menu! You may wonder why a new plane menu would make a flight more exciting. Well, MEA is maybe not the best airline in […]

The Grandparents Frame Johnsons Baby

Johnsons Baby Middle East are running an interesting campaign entitled “The Grandparents Frame“. It’s based on the following insight: In the Middle East, a lot of people leave their country to live abroad but, grandparents usually stay home and thus, don’t really see their grandchildren growing. Of course today, with the technology advancements it’s less and less […]

Intra-organizational Brand Communities

Employees have long been recognised as an organisation’s most valuable asset. An ‘engaged’ employee is a sought-after employee, willing to go above and beyond their prescribed job role. In the current adverse economic climate, the employees’ ability to deliver excellent service is vital in creating customer brand loyalty and, in the long-run, a competitive advantage for the organisation.