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Posts from the ‘Business’ category

Intra-organizational Brand Communities

Happy Employees Make Happy Customers – Intra-organizational Brand Communities

Employees have long been recognised as an organisation’s most valuable asset. An ‘engaged’ employee is a sought-after employee, willing to go above and beyond their prescribed job role. In the current adverse economic climate, the employees’ ability to deliver excellent service is vital in creating customer brand loyalty and, in the long-run, a competitive advantage for the organisation.

Mc Donald’s Big Mac Story

The sandwich with two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun was first introduced in 1967 by Jim Delligatti,…