Intra-organizational Brand Communities

Employees have long been recognised as an organisation’s most valuable asset. An ‘engaged’ employee is a sought-after employee, willing to go above and beyond their prescribed job role. In the current adverse economic climate, the employees’ ability to deliver excellent service is vital in creating customer brand loyalty and, in the long-run, a competitive advantage for the organisation.

Mc Do Burger Feature

Why Does McDonald’s Burgers Look Different In Ads Than In Store? The answer is brought to you in the video below by Hope Bagozzi, Director of Marketing at McDonald’s Canada. This is part of an interesting PR approach by the famous fast food chain entitled Your Questions through which anyone can send a question to […]

What is Your Role in the Music Business Industry?

There are lots of record labels in the music industry, but when you go through each one of them you will realize that few companies that owns most of the labels dominate this business industry. You can’t be a serious music fan and resist to this domination and you will clearly see the differences between […]

IAADC

It’s been a long time I didn’t post anything due to a lot of major reasons and I apologize for that. Today, I’m back with a post about the Digital Conference organized by the IAA (International Advertising Association) Lebanon Chapter on April 28th, 2011 at Monroe Hotel – Beirut. This is the last event organized […]

Google

Every year, Google do jokes on April 1st known for being April Fool’s Day. This year, Google did 2 jokes or at least I heard about two of them. The first one concerns Gmail Motion and the second one concern the Auto-completer job at Google. Google announced its new product: Gmail Motion. Considering the mouse […]

Screen shot 2011-03-03 at 12.26.26 AM

The iPad 2 was launched on Wednesday, March 2nd at 6:00PM (GMT) by Apple CEO Steve Jobs. The appearance of Jobs was a big surprise for everyone since he went on medical leave in January 2011. And that’s how he started the presentation: “We’ve been working on this product for a while, and I didn’t […]

This short documentary shows first of all how much, most of the companies, makes profit because of low cost of labor and rapid response from intensive labor work in some countries. Second, it shows us the extremely bad and disturbing living and working conditions of workers for very low wages in those countries. Don’t be […]

The sandwich with two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun was first introduced in 1967 by Jim Delligatti, a McDonald’s franchise owner in Uniontown, PA. Facts: McDonald’s estimates 550 million Big Macs are sold each year in the U.S. alone. In India, the burger is called the […]