Antarctica beer was a sponsor of the Rio De Janeiro Carnival and that is when their agency, Almap BBDO, created and executed “The Beer Turnstile”. As a campaign against drunk driving, they equipped the underground station gates with bar code readers that would accept Antarctica cans instead of regular cards and tickets. It’s very simple: You want to leave the carnival and you’re not sober enough to drive? No problem. Just keep your Antarctica can with you and go to the  underground station, scan the bar code as you would scan your regular card and that’s it, you have access to a subway ride. And if you are worried about environment here is a great news: The underground turnstiles were also equipped with can trashes and the collected cans were offered to a recycling NGO.

This is a great campaign effective on many levels for Antarctica beer: First, it would raise sales during the carnival as the party people would be tempted to get an Antarctica beer for a free ride back home. Second, this is full of corporate social responsibility (CSR) activities: On a large scale as a fight against drunk driving and on a smaller scale as the brand shows an environment friendly image  by recycling the cans. At last the idea is new and creative which gives the online case study video a big “virality” potential and thus raising awareness about the brand.

(Spoiler Alert: Do not read before trying the test)

This is the latest ad of the Union Hearing Aid Center in Canada. A quite creative idea (by DraftFCB Toronto) letting people believe they are undergoing a vision test while in reality it is a hearing test. The annoying sound being played in the background is hard not to notice in the beginning, if you have a good hearing of course, but, as the video rolls you get carried by the music and forget about the annoyance.

This spot is a great way test, technically speaking, to detect hearing difficulties. However, it is most importantly a good way of raising awareness about the UHAC.  The idea is really nice and it would catch anyone’s attention. Talking about vitality, numbers are good but not huge: The video got slightly more than a 100,000 views in a week and a half. I believe the ad is also being run on Canadian TV channels so we can’t measure solely the impact by the online numbers.

The so-awaited new Daft Punk music album Random Access Memories is expected to be released on May 21st 2013. The album features 13 new tracks including Get Lucky (Feat. Pharell Williams) that is already available and is one of the music hits of the moments.

You can now listen to all the tracks in a complete hour and 15 minutes mix by clicking here (This link is supposed to redirect you to your iTunes software. If it’s not the case click here then on “View In iTunes”).

List of tracks:

1. Give Life Back To Music
2. The Game Of Love
3. Giorgio By Moroder
4. Within
5. Instant Crush (feat. Julian Casablancas)
6. Lose Yourself To Dance (feat. Pharell Williams)
7. Touch (feat. Paul Williams)
8. Get Lucky (feat. Pharell Williams)
9. Beyond
10. Motherboard
11. Fragments Of Time (feat. Todd Edwards)
12. Doin’ It Right (feat. Panda Bear)
13. Contact
14. BONUS: Get Lucky (feat. Pharell Williams) – Radio Edit

In my opinion most of the tracks lack a bit of happiness: Enjoyable to hear but they won’t make you move to the groove. Listen to the new tracks and share your thoughts!

To celebrate Mother’s Day 2013, Twitter just published a funny public service announcement video pushing their users to call their mom for the occasion rather than dropping them a tweet. In today’s connected world, a social network producing a video asking people to disconnect sometimes and have more personal communication with their entourage maybe considered a corporate social responsibility (CSR) campaign.

Volkswagen New Beetle Automatic Skip Ad:

You know this moment when you want to watch a YouTube video but you need to watch an ad before and wait for 5 seconds before you can skip it? Well, in the new Beetle ad, Volkswagen will skip it for you. The spot will be automatically skipped the same way the new VW Beetle will skip gears with DSG Tiptronic.

Agency: AlmapBBDO.

Volkswagen Golf GTI YouTube Fastest Ad:

In order to promote the speed and sporty features of the Golf GTI, VW ran the fastest YouTube ad lasting for only three seconds. Right after the ad, a banner leading to the Golf GTI microsite will appear while you are watching your selected YouTube video.

Agency: DDB Spain.

Volkswagen Original Parts Ad:

In their fight against imitations and fake car parts, Volkswagen placed YouTube banner ads on parody videos. When watching an imitation video, you will get a message saying: “Don’t accept imitations. Prefer original parts.” with a VW logo next to it. If you click on the banner it will lead you to the original video.

Agency: AlmapBBDO.

Viber, the famous mobile application for free calls, just released a desktop version of its software. “Viber is now spreading to the desktop after conquering mobile.” wrote Pete Pachal.

With their new desktop version, Viber also introduced a new feature, Video Calls, which was not available before. For the time being, you can only perform video calls on desktop-to-desktop calls but bringing this feature to phone calls is part of the longer term plan.

To download Viber on a Windows PC click here then click on “Get Viber”.

To download Viber on a Mac PC (OS X 10.7 or more) click here and then click on “Get Viber”.

Viber took the inverse path of the one taken by Skype: They started on mobile and then extended to PCs. Will Viber be able to bring down Skype?

Domino’s Pizza installed five camera’s in one of their kitchen in Salt Lake City that would allow customers to watch their order being made. The live stream is available 12 hours a day, from 11AM till 11PM (local time), on dominoslive.com. Customers can switch from a camera to another to check the whole cooking process of their pizza and this is part of the Domino’s Tracker program that keeps you informed of the status of your order.

The great Domino’s Live is currently only available in one branch (Salt Lake City, Utah) but, let’s hope more and more branches around the world will get equipped soon. It is a great strategy to offer added-value services to customers and to put pressure on the kitchen employees as they know they’re constantly being watched.

The famous French humorist Remi Gaillard known for his amazing pranks released his latest video as a campaign to promote his twitter account @nqtv. Gaillard wears a Twitter blue bird costume and starts following random people on the streets. He even followed two police agents. What if people could “follow” you in real life? Watch the reactions.

UNICEF Sweden recently released its latest ad to raise funds for their children polio vaccination campaign. This spot reminds us, that liking the NGO’s Facebook page does not save live and that even if the page is expected to reach 200,000 likes this summer, it does not necessarily mean that the poor kids in the ad are safe. A strong and creative approach to spread the message across the Swedish philanthropic community.