After the The Shoulder Poke by Volkswagen Side Assist, it’s time to take a look to three creative moves by the famous german car manufacturer in using YouTube pre-roll ads. Volkswagen New Beetle Automatic Skip Ad: You know this moment when you want to watch a YouTube video but you need to watch an ad before and […]

UNICEF Sweden recently released its latest ad to raise funds for their children polio vaccination campaign. This spot reminds us, that liking the NGO’s Facebook page does not save live and that even if the page is expected to reach 200,000 likes this summer, it does not necessarily mean that the poor kids in the […]

In the past few days, the new Evian ad, Baby&Me, has been going viral on social networks reaching more than 12 million views in only four days. However, it seems like the baby reflection concept of the ad made by the agency BETC is very similar to a spot made in 2012 by GREY Tunis […]

The above print ad, originally including the Aston Martin logo, has been circulating online in the past few days. However, what many people don’t know is that this FAKE ad is a copy of a BMW Pre Owned ad, posted below, released back in 2008 with the exact same headline: You know you’re not the […]

Khoury Home, one of the biggest retail store in Lebanon, launched its latest marketing campaign to promote their latest credit payment offer: They opted for the viral marketing advertisement. A video entitled “Mashkal at Khoury Home” (Arabic translation for “Fight”) was published today, February 6th, on YouTube. The plot-line is simple and reflects the local […]

CREDITS TO: BEIRUT/NTSC It seems like the Buzz Energy Drink campaign was inspired by the Mello Yello “Smooth” ads… . . I know some of you may want to know which agency is behind the Buzz campaign: It seems that there are no agencies involved, the campaign was “created” by freelance creative director Nathalie Masri.

After the Volkswagen Polo Dad commercial, here is a new car ad for The JR Ad Selection. The new  Dodge Dart ad take you through its construction process  which is, I think, a quiet good idea (I don’t really like simple product-focused ads). What’s interesting in this ad is the storytelling style that reminds us […]

Few hours after the defeat of the Squadra Azzura at the final game of the Euro cup 2012, Amaro Lucano, an Italian apéritif brand, posted an ad on their Facebook page. A quite creative ad message: “Tutto Si Digerisce.” meaning “It Digest Everything”. To all the Italian fans out there, have a sip of Amaro […]

. How do you judge a book? By its cover. Here is a great example of why you should go beyond the cover. Rick Genest (a.k.a Zombie Boy or Rico the Zombie) is famous for being tattooed from head to toe. You may have seen him on TV shows or YouTube videos and if you […]