Yesterday, June 15th, I had my graduation ceremony. I graduated from the American University of Beirut with a Bachelor in Business Administration (Concentration Marketing) and a Diploma in Media Communication. A part from all the amazing graduation emotions and celebrations, I got a really cool gift from “someone” special: Red Bull. As soon as I […]

Ipsos MENA released lately interesting statistics about the internet usage and consumption habits in the Middle East and North Africa (MENA) region. The numbers were presented at the ArabNet Beirut Conference 2013 by the regional president Elie Aoun. I gathered the most important numbers concerning Lebanon in an Infographic that you will find below. You […]

Elias Ghanem, MENA general manager of PayPal, announced at the ArabNet 2013 Conference in Beirut that the famous online payment service will soon be available in Lebanon. And this is most probably happening this year. I had the chance to discuss with Mr. Ghanem (in company of Blog Baladi and Gino’s Blog) after his public […]

The 7th edition of Ayam Beirut Al Cinema’iya (Cinema Days of Beirut), a film festival happening every two years, is taking place in 2013 from March 15th to 24th. Beirut DC, organizers of the event, offered The JR Express a press festival pass and thus the opportunity to know more about the 49 films being […]

Few days ago, Nissan Lebanon launched its latest campaign entitled “Suggest An Arrest”. On March 2nd 2013, the “Nissan Police” squad raided Uruguay street popular for its bars and nightlife activity to bust suspected drunk drivers. They randomly spotted suspects in bars, made them go through funny drinking tests (Dancing Gangnam style following a straight […]

Khoury Home, one of the biggest retail store in Lebanon, launched its latest marketing campaign to promote their latest credit payment offer: They opted for the viral marketing advertisement. A video entitled “Mashkal at Khoury Home” (Arabic translation for “Fight”) was published today, February 6th, on YouTube. The plot-line is simple and reflects the local […]

CREDITS TO: BEIRUT/NTSC It seems like the Buzz Energy Drink campaign was inspired by the Mello Yello “Smooth” ads… . . I know some of you may want to know which agency is behind the Buzz campaign: It seems that there are no agencies involved, the campaign was “created” by freelance creative director Nathalie Masri.

I was invited last Sunday to the opening of a new concept store for men in Beirut: Mr. M. Founded by my friend Mira Kassar, Mr. M is a 120 square meter store in Downtown Beirut “offering an exceptional retail experience and revitalizing the Beirut shopping scene, while presenting the best in men’s fashion, accessories, […]

Today, September 19th 2012, The JR Express celebrates its second anniversary ! During this second year, there were n major changes on The JR Express but I should say that the posts quality improved a lot in terms of writing, topics, multimedia etc. I would like to thank my regular readers and supporters who, through […]

Lately, in Lebanon burning tires became a tradition in a country where you protests are a daily activity. Caustik.tv created a satirical campaign entitled The Power Of The Tire and here is how they describe it: “Power of the tire is a satirical piece depicting the current political and economical situation in Lebanon. It is […]