UNICEF Sweden recently released its latest ad to raise funds for their children polio vaccination campaign. This spot reminds us, that liking the NGO’s Facebook page does not save live and that even if the page is expected to reach 200,000 likes this summer, it does not necessarily mean that the poor kids in the […]

Northwestern university in Qatar published the findings of a survey about media use in the Arab world. It was conducted with around 10,000 respondents from Lebanon, Qatar, Egypt, United Arab Emirates, Tunisia, Bahrain, Saudi Arabia and Jordan. You can check all the information about this survey, its methodology and the text documents on http://menamediasurvey.northwestern.edu. You may […]

On Monday April 15th, two bombs exploded next to the finish line of the Boston Marathon. Two suspects were identified: Tamerlan Tsarnaev, 26, and his younger borther Dzhokar, 19. Boston police led an extensive manhunt in the city during the past few days which led to the killing of the elder brother and the capture […]

Wezank is a new project created by two Lebanese people: Maya Zankoul and Toni Yammine. It is a great way to visually explain your ideas through simple and fun animation videos. Wezank: Website – Facebook – Twitter – YouTube How It Works? The process consist of six steps that can be found on Wezank.com. Ideation: […]

The first website built by the man who created Facebook, Mark Zuckerberg, is believed to be entitled Mark’s Homepage and saw the light in 1999 when Zuckerberg was only 15 years old. On his page, Zuckerberg had many sections: A java drawing tool, a tool that shows connections between people entitled “The Web” which seems […]

UPDATE: The title of this article was changed from the present tense to the past following a discussion with the General Manager of Virgin Radio Lebanon in the comment section of this post. The radio management took in consideration those three points and offered some additional insights. I invite you all to check this discussion […]

In a session entitled Research And Case Studies in Social Media, ArabNet brought together representatives from four different regional social media agencies to present case studies resulting from their works with their clients. Here is what we have to keep in mind from those presentations: . Fadi Khater (Netizency) and Fadi Malas (Just Falafel) In […]

Few days ago, Nissan Lebanon launched its latest campaign entitled “Suggest An Arrest”. On March 2nd 2013, the “Nissan Police” squad raided Uruguay street popular for its bars and nightlife activity to bust suspected drunk drivers. They randomly spotted suspects in bars, made them go through funny drinking tests (Dancing Gangnam style following a straight […]

It’s been two years since the last redesign of Facebook and now the time has come for a newly redesigned News Feed! The most popular social network is giving a new look to what is called the News Feed where you can see all the content related to your friends, pages you’re connected to and […]

The BIC 4-Color ballpoint pen is definitely a classic in the world of school supplies. Many of you owned at some point or still owns a BIC 4-Color pen but, have you ever wondered what was going on inside? I’m sure you did! In their latest campaign, set to be launched on March 4th, BIC […]