The JR Fourth Anniversary

It’s been four years. I started this blog on the 19th of September 2010. I know I was not as active as I was last year on the blog but I am glad to see that I was able to be super regular on the Facebook page. One post a day except very few days. This […]

They Don't Love You Magazine

I started my masters in Strategic Marketing at Imperial College London in October 2013 and since then I had the chance to meet and work with great fellow students! Two of them are Riccardo Giani and Ferdinand Prinz and they recently founded an “independent marketing magazine” called They Don’t Love You. It is a blog focused […]

You Got A Gift - Online Gift Card Mall

Gift cards are sometimes quite handy when looking for a gift. Some may argue it makes a gift a bit less personal and consider it a “lazy” option but, at least you are letting the receiver chose his/her gift him/herself. Yougotagift.com is an online mall for gift cards in the Middle East. Operating in Lebanon, Qatar […]

Vileda Lebanon Women Sexist Campaign

Dear Vileda Lebanon, As a sponsor of the Lebanese movie Neswen, you recently launched a campaign entitled: “La Yindaf Lebnen… Salmou Lal Neswen” (In English: For Lebanon To Get Cleaner… Let Women Handle It…”). So, I was wondering: Do you really believe cleaning is only made for women? As a teaser for this campaign you posted […]

Third Year The JR Express

Today marks the end of my third year of blogging! Through experience and thanks to your constant feedback and support I was able to grow much bigger which is what kept me motivated all year long. I’ve posted on average three posts per week lately and always try to be regular. For those of you who […]

McDonalds Lebanon Israel

McDonald’s Lebanon (@McDonaldsLeb) invited an Israeli citizen, Jeremie Berrebi (@jberrebi), to have a McCafe this morning on Twitter. To make this clear: This is not a political post, this is about a social media failure. Listening is very important in the digital world and it should be part of your social media strategy. However, this […]

Facebook Logo

In case you didn’t know, Facebook implemented a while ago lots of rules and regulations for promotions on pages forbidding, for instance, the classical “likes” competitions. Well, here is a good news to all the social media marketeers and community managers: You are now allowed to run competitions on your page’s timeline and use Facebook […]

Spreadsheets App

While its name may let you think it has something to do with Excel, Spreadsheets is a mobile app to measure your sex performance. Apparently, by tracking loudness and movement, the app will give you “accurate” stats about endurance, thrusts and decibel peaks. I am not sure though about the integration of social media but, […]

Facebook Notification Message

Facebook’s notification ring may sound to you simple and sense-less but, in reality it hides a message: It’s an Fmaj7 chord. What is Fmaj7? A series of four musical notes: Fa (F), La (A), Do (C) and Mi (E) which ends up forming the word “FACE”. Coincidence?

Unicef Likes Don't Save Lives

UNICEF Sweden recently released its latest ad to raise funds for their children polio vaccination campaign. This spot reminds us, that liking the NGO’s Facebook page does not save live and that even if the page is expected to reach 200,000 likes this summer, it does not necessarily mean that the poor kids in the […]