Huggies Brazil created the first connected diaper and they called it “Huggies TweetPee”. The concept consists of placing a humidity sensor on babies diapers that would notify parents about “leaks” through a smartphone app. There are three main purposes behind TweetPee: Monitoring “humidity levels” of your babies diapers, organizing your diapers stock (specially if you […]

Here is an online vision test brought to us by the UHAC. Try it out in full screen: (Spoiler Alert: Do not read before trying the test) This is the latest ad of the Union Hearing Aid Center in Canada. A quite creative idea (by DraftFCB Toronto) letting people believe they are undergoing a vision […]

Northwestern university in Qatar published the findings of a survey about media use in the Arab world. It was conducted with around 10,000 respondents from Lebanon, Qatar, Egypt, United Arab Emirates, Tunisia, Bahrain, Saudi Arabia and Jordan. You can check all the information about this survey, its methodology and the text documents on http://menamediasurvey.northwestern.edu. You may […]

You all know the classic shoulder poke joke, when you tap someone’s opposite shoulder and act as if it wasn’t you. Well, Volkswagen Spain used this joke to promote the efficiency of their Side Assist cars feature. The Side Assist feature consist of a flash light on the car’s side mirrors that blinks when you […]

FireMe! is an online tool that aggregates all the tweets that could get someone to lose his job. The section entitled “They Want” presents four categories: The first one is for “Haters” and include tweets that express hate towards the job or the boss. Second is “Horrible Bosses” for those who verbally attack their bosses […]

Wezank is a new project created by two Lebanese people: Maya Zankoul and Toni Yammine. It is a great way to visually explain your ideas through simple and fun animation videos. Wezank: Website – Facebook – Twitter – YouTube How It Works? The process consist of six steps that can be found on Wezank.com. Ideation: […]

Elias Ghanem, MENA general manager of PayPal, announced at the ArabNet 2013 Conference in Beirut that the famous online payment service will soon be available in Lebanon. And this is most probably happening this year. I had the chance to discuss with Mr. Ghanem (in company of Blog Baladi and Gino’s Blog) after his public […]

Amex Sync on Twitter is the latest payment innovation by American Express (Amex): You can now save on your purchases or even make a purchase by simply tweeting special hashtags. Here is how it works: First you sync your Amex online account with your personal Twitter account at sync.americanexpress.com/twitter. Then stay connected to the American […]

The above print ad, originally including the Aston Martin logo, has been circulating online in the past few days. However, what many people don’t know is that this FAKE ad is a copy of a BMW Pre Owned ad, posted below, released back in 2008 with the exact same headline: You know you’re not the […]

“CHOUCHIC.com offers high-end brands, exclusive customer care, and a modern shopping experience for members only, breaking the barrier between in-store retail and on-line shopping dedicated to the Middle East. The website combines discounted luxury items with the ultimate must haves from top international brands introduced daily for a limited time of one week only.” – Chouchi.com […]