Emma Way (@EmmaWay20) was driving her car on May 19th when she hit a cyclist, Toby Hockley, participating in the Boudicca Sportive race (a cycling event). It seems like the car driver was more concerned about how road cyclists annoyed her so she bragged about the incident on Twitter: Definitely knocked a cyclist off his […]

Huggies Brazil created the first connected diaper and they called it “Huggies TweetPee”. The concept consists of placing a humidity sensor on babies diapers that would notify parents about “leaks” through a smartphone app. There are three main purposes behind TweetPee: Monitoring “humidity levels” of your babies diapers, organizing your diapers stock (specially if you […]

To celebrate Mother’s Day 2013, Twitter just published a funny public service announcement video pushing their users to call their mom for the occasion rather than dropping them a tweet. In today’s connected world, a social network producing a video asking people to disconnect sometimes and have more personal communication with their entourage maybe considered […]

The famous French humorist Remi Gaillard known for his amazing pranks released his latest video as a campaign to promote his twitter account @nqtv. Gaillard wears a Twitter blue bird costume and starts following random people on the streets. He even followed two police agents. What if people could “follow” you in real life? Watch […]

Northwestern university in Qatar published the findings of a survey about media use in the Arab world. It was conducted with around 10,000 respondents from Lebanon, Qatar, Egypt, United Arab Emirates, Tunisia, Bahrain, Saudi Arabia and Jordan. You can check all the information about this survey, its methodology and the text documents on  http://menamediasurvey.northwestern.edu . […]

On Monday April 15th, two bombs exploded next to the finish line of the Boston Marathon. Two suspects were identified: Tamerlan Tsarnaev, 26, and his younger borther Dzhokar, 19. Boston police led an extensive manhunt in the city during the past few days which led to the killing of the elder brother and the capture […]

FireMe! is an online tool that aggregates all the tweets that could get someone to lose his job. The section entitled “They Want” presents four categories: The first one is for “Haters” and include tweets that express hate towards the job or the boss. Second is “Horrible Bosses” for those who verbally attack their bosses […]

Wezank is a new project created by two Lebanese people: Maya Zankoul and Toni Yammine. It is a great way to visually explain your ideas through simple and fun animation videos. Wezank: Website – Facebook – Twitter – YouTube How It Works? The process consist of six steps that can be found on Wezank.com. Ideation: […]

UPDATE: The title of this article was changed from the present tense to the past following a discussion with the General Manager of Virgin Radio Lebanon in the comment section of this post. The radio management took in consideration those three points and offered some additional insights. I invite you all to check this discussion […]

When Laura Ellen tweeted on March 11th that her love for chocolate made her follow both Oreo and Kit Kat on Twitter she didn’t know that this would lead to some in interesting real-time marketing moves from both brands. Can tell I like chocolate abit too much when I'm following @KITKAT and @Oreo hahahahahah— LauraEllen […]