Last month, I won a coupon of 25$ worth of Facebook ads after participating to a webinar organized by Facebook entitled: Marketing Bootcamp which was very interesting by the way. I learned some new stuff, made sure I understood well the basics of Facebook marketing and got a better understanding of some concepts that were unclear in my mind.
I decided to spend this money on two different ads for my page The JR Express: A traditional one leading you directly to like my page with a 15$ budget and a second one leading you to my post Be The First to Try The New YouTube Design ! – How To Get It? with a 10$ budget. First, I can say that I really loved my first hands-on experience with Facebook ads. Second, and most importantly, I realized that you can do a lot with only 15$ worth of ads on Facebook!
Let’s talk about numbers:
Who live in Lebanon
Who like (6 Topics of Interest)
Who are not already connected to The JR Express
Duration: 10 Days
Impressions: 208,677 times(number of times your ad has been shown)
Social Impressions: 30,578 times (or 14.65% of the total impressions)(the number of times the ad has been shown with the name of a user’s friend)
Reach: 29,997 users (or 43.57% of the total target)(number of users who saw your ad)
Frequency: 7.0 times (average number of times each user saw the ad)
Social Reach: 3,356 users (or 11.19% of the total reach and 4.87% of the total target) (the number of people who saw the ad with the name of their friend on it)
Connections: 164 connections (the number of users who liked your page, Responded to an event or installed your app after seeing the ad)
Clicks: 267 clicks
CTR: 0.128%(clicks divided by number of impressions)
Additional Page Likes: 164(I deducted that it is equal to the number of connections because there were no other activity going on that Facebook could have considered as a connection)
I know those numbers are not impressive when compared to what a company would like to achieve through Facebook ads but, don’t forget that those results were reached with only a tiny budget of 15$. If you can achieve this much with this small amount of money, what about companies that have marketing budgets at least a 100 times bigger than this one? Isn’t this a proof that online advertising specially on social networks like Facebook is much more efficient than traditional advertising in terms of money, reach and targeting?