If you want to publish an effective tweet you should set a limit of less than 140 characters and here is why.
What is an Effective Tweet?
An effective tweet is one that would generate an engagement with your community (Getting retweeted and receiving replies etc.).
In a ReTweet, a certain number of characters is added and this is what users don’t account for.
What Are Those Additional Characters?
Well, there is the “RT” symbol, 2 “spaces”, a colon and most importantly your Twitter handle (e.g. @JadRahme). So, for example, when someone retweet one of my tweets there are 14 characters added automatically: “RT @JadRahme: “. This means that if I write a tweet with more than 126 characters, it is not “retweetable” and therefore it is not an effective tweet.
What Happens if You go Over Your “Effective Character Limit”?
There are three possible options for the user willing to retweet your ineffective tweet: Some of them will just give up and not RT, some others will share a shortened tweet (characters exceeding the 140-limit are replaced by “…”) and others will decide to cut off words. You don’t want to be victim of any of those three scenarios! And for those of you would argue that the last option is not so bad, here is an example showing that it is:
Once, I wanted to retweet a tweet published by @LBC_Group (A Lebanese TV Station) but it exceeded the “effective character limit” so I had to remove the last part of the tweet saying “A follow-up on the story,in tonight’s bulletin”. This short sentence that is useless for me since I just want to share the info, is crucial to the broadcasting group which main objective in social media is driving people to watch its news bulletin on TV.
The man who beat up the Ethiopian worker infront of her embassy was identified as Ali Mahfouz.A follow-up on the story,in tonight's bulletin
Native Retweet: “This is Twitter’s official method of passing along information, by simply recreating the original tweet, unaltered, to your followers. This has the journalistic advantage of keeping the name and avatar of the original poster attached to the words, while subtly noting that you were the retweeter.” (Sonderman, 2011). This will definitely solve the character limit problem but, I should note that this feature is not available on all the platforms and clients and not all the Twitter users are aware of its existence. Therefore, to maximize your efficiency and be on the safe side you should stick to your “Effective Character Limit”.
Now that you’ve got the concept of “Effective Character Limit” it’s time for you to calculate yours and start tweeting according to it 🙂