UPDATE: The title of this article was changed from the present tense to the past following a discussion with the General Manager of Virgin Radio Lebanon in the comment section of this post. The radio management took in consideration those three points and offered some additional insights. I invite you all to check this discussion in the comment section of this post.
Virgin Radio is launching in Lebanon on May 1st and they are already present on social media platforms. However, their presence needs some improvement, specially their Facebook page, and here are the three main points on which the new radio station is failing:
1. A Promotion Not Abiding By Facebook’s Rules And Regulations:
As a pre-launch promotion, Virgin Radio Lebanon is offering the chance to anyone who sends the frequency number of the channel using the message feature to enter a draw to win tickets for the exclusive launch event. It is important to note that the “message” feature is a Facebook functionality and thus this competition breaches the rule stated above.
What they should do? The promotion should be administered through a page app as it is indicated in the article i of the guidelines.
2. An Unlinked Twitter App:
Virgin Radio Lebanon installed a Twitter app on their page on which you are supposed to get access to their tweets. The issue here is that they didn’t connect the app to their Twitter account.
Social Media is all about interaction and the community: It is a two-way communication media. Virgin Radio Lebanon disabled the wall of their Facebook page so people can’t post content that is available to the public. The only way you can contact them is through the private message feature but, many people want to share their message publicly or are not familiar with the message functionality and thus end up posting their message as a comment on, sometimes, unrelated posts by the page. This beats the purpose of being present on social media. People want to be heard and share their messages with the community.