In the past few days, the new Evian ad, Baby&Me, has been going viral on social networks reaching more than 12 million views in only four days. However, it seems like the baby reflection concept of the ad made by the agency BETC is very similar to a spot made in 2012 by GREY Tunis for Safia a Tunisian water brand. While babies has been present in Evian’s “live young” campaigns for a long time now, we can’t deny that the reflection idea looks quite “inspired”.
Check out the two ads by yourselves and let us know what you think:
Thanks to Joe La Pompe for pointing out the similarity.
yes it looks inspired, but had evian not created their latest campaign, i would’ve said the Tunisian agency blatantly ripped off Evian’s baby’s platform. Go figure.