After the creation of the Photoblocker by Norte Beer, Budweiser created the Buddy Cup: The beer cup has a chip, incorporated in it, connected with your personal Facebook account. The purpose behind it is simple: You meet someone at a bar, you two toast your Budweiser’s Buddy Cup and that’s it , you two are now Facebook friends. After Carlsberg, Almaza and Heinken it’s now the turn of Budweiser to push friendship further.