Here is an online vision test brought to us by the UHAC. Try it out in full screen:

(Spoiler Alert: Do not read before trying the test)

This is the latest ad of the Union Hearing Aid Center in Canada. A quite creative idea (by DraftFCB Toronto) letting people believe they are undergoing a vision test while in reality it is a hearing test. The annoying sound being played in the background is hard not to notice in the beginning, if you have a good hearing of course, but, as the video rolls you get carried by the music and forget about the annoyance.

This spot is a great way test, technically speaking, to detect hearing difficulties. However, it is most importantly a good way of raising awareness about the UHAC.  The idea is really nice and it would catch anyone’s attention. Talking about vitality, numbers are good but not huge: The video got slightly more than a 100,000 views in a week and a half. I believe the ad is also being run on Canadian TV channels so we can’t measure solely the impact by the online numbers.