Leo Burnett just released their latest spot for the British Department for Transport’s: #PubLooShocker. Part of the THINK! campaign that fights drunk driving in the UK, this ad may look like a real prank but according to Metro (British Newspaper) the people you see in the video are actors. While you may think that this makes the ad less authentic, it is important to keep in mind that pushing this prank on random people may lead to important shocks and maybe even heart attacks.
The question that comes to mind here is whether Leo Burnett should have mentioned that those “victims” are actors or not.
- MINI – Don’t Make Up And Drive (thejrexpress.com)