Norway will be holding elections this coming Fall and the actual Prime Minister, Jens Stoltenberg (Labour Party), decided to drive a taxi to meet and discuss with citizens as he is running for a second mandate.

Why would he do that? First, because it is a great way to listen to citizens and get close to them. Second, because it is a creative way of showing that he is a “regular” citizen like everyone else. Third, because this has the potential to go viral and get free news coverage and is thus extremely efficient for his campaign. Promoting a great image to a wide-range of citizens in a creative way that would strike attention and with very low budget.

I don’t know why the video says that it is happening “A Day In June” but the date appearing on the footage shows it is the 10th of April.

Other articles about political communication:

• Bashar Al Assad Is Now On Instagram (thejrexpress.com)
• Make The Politicians Work: Russian Campaign To Fix Road Holes (thejrexpress.com)