To promote their latest Motion Sync vacuum cleaner, Samsung Home Appliances focused on the product’s smoothness in movement. A (cute) baby plays the sherif and chases Motion Sync after it had “rudely” woke him up. Entertainment, cuteness and babies are great ingredients to make a video buzz and I guess that’s what Samsung is counting on for this ad to go viral.
A very interesting execution showing the practical movement features of the cleaning tool with a touch of humor. Enjoy!