You may have seen the video of those three French girls grabbing random guys’ balls on the street to raise funds for male cancers research. Well, apparently few years ago, in 2011, some advertisers went further to raise awareness about this same cause. Maybe a bit too far. This beautiful female model, Rhian Sungden, starts touching herself until she unveils a disturbing “secret”: She’s got testicles!

Here we talk about shock-marketing but, maybe it was taken to some disturbing levels. The video earned more than 5 million views so we can say that it scored well on the awareness objective.

Here’s the ad: