You have most probably watched or seen on your timeline the First Kiss video. That experience for which they get a bunch of people who don’t know each other, assign couples and ask them to kiss for the first time. For some reason this video is going viral but, I personally don’t see anything very special in it. Oh and by the way it is an ad for Wren a fashion label.
What’s interesting about that is SNOG’s move! The British frozen yogurt brand did a parody of Wren’s promo by replacing the first kiss by a first trial of SNOG’s yogurt. The parody was published on YouTube 24 hours after the upload of the original video.
Real time marketing is getting more and more interesting I should say!