Fireworks Inspired Ad - Leo Brunett and McDonald's

Leo Burnett McDonalds Fryworks Ad

I stumbled upon a Leo Burnett + McDonald’s ad celebrating the latest award they received at Cannes for the Creative Marketer of the Year. The visual entitled ‘Fryworks’ shows fireworks made of McDonald’s fries. It directly reminded me of a Barilla new year ad I posted on my Facebook page some time ago! The resemblance is striking.

Barilla Happy New Year Ad

We’re seeing quite often ‘inspired’ ads even with big agencies like Leo Burnett and honestly I am starting to consider a bit the arguments stating that those are sometimes coincidences. I am not sure what happened here but this was maybe not the best way to celebrate an award for creativity…



Leo Burnett / McDonald’s: Fireworks

Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Dave Loew, Jon Wyville
Art Director: Joel Arzu
Copywriter: Michael Williams
CG: Serialcut

Barilla: Happy New Year

Advertising Agency: Y&R, Italy
Creative Director: Vicky Gitto
Art Director: Marco Panareo
Copywriter: Paolo Pollo
Illustrator: RumbleFish
Photographer: RumbleFish