Nestle wants to encourage women to check their breast more often to prevent breast cancer. So they placed a camera into a woman’s bra to spot sneaky eye contacts. The idea is to show that a check up is nothing compared to the number of times strangers look at your boobs.

The concept is really nice but, the execution could’ve been better: As you can see in the video below, a woman wearing a flashy pink bra wander around the streets of London. In that case, it is very normal for people to check out your cleavage. What would you expect from anyone who’s got breasts put in focus right in front of his or her eyes? Even the baby was staring at them.

Nestle should’ve filmed normal everyday life situations. Their campaign would’ve made more sense because many people will relate to it. Of course, the message is still clear with the actual version of the ad but it could’ve been maybe stronger and more viral.