If you’ve been to both Paris and New York, you will love this video! Franck Matellini (aka Matel) compared the Paris and New York experience in a split screen video promoting British Airways’ Open Skies (Premium service flights between those two cities). The amazing comparison and the real feel you get out of each shot makes this spot a beautiful piece of art.
It’s a great move for the British airline. The spot has very high potential of going viral for two main reasons: First, Paris and New York are two big cities loved by many people around the world which helps to spark interest. Second, the execution is so beautiful that it makes the video worth sharing. It is also worth noting that the branding in the spot is very light as we only see the BA logo at the end of the experience. All this should play a positive role for brand awareness and positioning.