Steve Jobs announced the first Mac in 1984 at the Flint Center in Cupertino California. Thirty years later, Tim Cook announced the iPhone 6 and 6 Plus, the Apple Watch and Apple Pay on this same stage!
Zomato just released a quite creative campaign but there is something they could’ve done better!
We all have our morning routine. Those things you like to do before starting your day. Checking LebaneseBlogs.com is one of those things I do! It is a Lebanese blog aggregator so in other words it gathers the posts of all the Lebanese blogs in one place. You will see all those articles in a chronological […]
Singapore’s National Council on Problem Gambling (NCPG) released its latest campaign in June before the start of the 2014 soccer World Cup. And while this ad is supposed to make you realise that gambling is problematic, now that Germany won the world cup, the story has a different meaning!
I stumbled upon a Leo Burnett + McDonald’s ad celebrating the latest award they received at Cannes for the Creative Marketer of the Year. The visual entitled ‘Fryworks’ shows fireworks made of McDonald’s fries. It directly reminded me of a Barilla new year ad I posted on my Facebook page some time ago! The resemblance is striking. […]
I started my masters in Strategic Marketing at Imperial College London in October 2013 and since then I had the chance to meet and work with great fellow students! Two of them are Riccardo Giani and Ferdinand Prinz and they recently founded an “independent marketing magazine” called They Don’t Love You. It is a blog focused […]
JCDecaux is one of, if not the, leading company for out-of-home advertising. They just launched new digital features and billboard technologies and their office in Belgium wanted to make big local advertisers aware of those new services. BBDO Belgium came up with a great campaign for JCDecaux: They sent unpaid invoices to big brands who already placed ads […]
Gift cards are sometimes quite handy when looking for a gift. Some may argue it makes a gift a bit less personal and consider it a “lazy” option but, at least you are letting the receiver chose his/her gift him/herself. Yougotagift.com is an online mall for gift cards in the Middle East. Operating in Lebanon, Qatar […]
I had no idea that trees generate their own beat! Derek Sherley, a bioacoustic engineer, and his team were apparently able to extract rhythm out of Lebanese cedars in the Barouk forest. I don’t really know how they did it but apparently it is authentic. Those raw beats were then used by Ribal Rayess (DJ […]
My latest Middle East Airlines flight from Beirut to London turned out to be much more interesting than expected: The Lebanese airline just released a brand new design for their inflight menu! You may wonder why a new plane menu would make a flight more exciting. Well, MEA is maybe not the best airline in […]
The JR Express 