Fireworks Inspired Ad - Leo Brunett and McDonald's

I stumbled upon a Leo Burnett + McDonald’s ad celebrating the latest award they received at Cannes for the Creative Marketer of the Year. The visual entitled ‘Fryworks’ shows fireworks made of McDonald’s fries. It directly reminded me of a Barilla new year ad I posted on my Facebook page some time ago! The resemblance is striking. […]

They Don't Love You Magazine

I started my masters in Strategic Marketing at Imperial College London in October 2013 and since then I had the chance to meet and work with great fellow students! Two of them are Riccardo Giani and Ferdinand Prinz and they recently founded an “independent marketing magazine” called They Don’t Love You. It is a blog focused […]

JCDecaux Google Street View Campaign

JCDecaux is one of, if not the, leading company for out-of-home advertising. They just launched new digital features and billboard technologies and their office in Belgium wanted to make big local advertisers aware of those new services. BBDO Belgium came up with a great campaign for JCDecaux: They sent unpaid invoices to big brands who already placed ads […]

You Got A Gift - Online Gift Card Mall

Gift cards are sometimes quite handy when looking for a gift. Some may argue it makes a gift a bit less personal and consider it a “lazy” option but, at least you are letting the receiver chose his/her gift him/herself. Yougotagift.com is an online mall for gift cards in the Middle East. Operating in Lebanon, Qatar […]

Save The Music - Save The Cedars

I had no idea that trees generate their own beat! Derek Sherley, a bioacoustic engineer, and his team were apparently able to extract rhythm out of Lebanese cedars in the Barouk forest. I don’t really know how they did it but apparently it is authentic. Those raw beats were then used by Ribal Rayess (DJ […]

Mea New Menu

My latest Middle East Airlines flight from Beirut to London turned out to be much more interesting than expected: The Lebanese airline just released a brand new design for their inflight menu! You may wonder why a new plane menu would make a flight more exciting. Well, MEA is maybe not the best airline in […]

The Grandparents Frame Johnsons Baby

Johnsons Baby Middle East are running an interesting campaign entitled “The Grandparents Frame“. It’s based on the following insight: In the Middle East, a lot of people leave their country to live abroad but, grandparents usually stay home and thus, don’t really see their grandchildren growing. Of course today, with the technology advancements it’s less and less […]