Johnsons Baby Middle East are running an interesting campaign entitled “The Grandparents Frame“. It’s based on the following insight: In the Middle East, a lot of people leave their country to live abroad but, grandparents usually stay home and thus, don’t really see their grandchildren growing. Of course today, with the technology advancements it’s less and less […]
Employees have long been recognised as an organisation’s most valuable asset. An ‘engaged’ employee is a sought-after employee, willing to go above and beyond their prescribed job role. In the current adverse economic climate, the employees’ ability to deliver excellent service is vital in creating customer brand loyalty and, in the long-run, a competitive advantage for the organisation.
Red Bull just launched its new campaign “Can You Make It?”. It’s a real life challenge defying 100 teams of students from 27 countries around the world to make it to Berlin using Red Bull cans as their only currency. Teams can choose various starting points in Europe and have to pass by six predefined […]
When we talk about love we always talk about the differences between the brain and the heart, logic and emotions, but, did you ever wonder what happens in your mind when you meet your crush? Three students of the Ringling College of Art and Design are answering this question with a great CGI animated short […]
I took a great decision on this Friday afternoon. I went to visit Art14 London, a global art fair bringing 180 art galleries from 40 countries together in one place. If you are an appreciator of modern and contemporary art you should definitely check the fair out. It is taking place at the Olympia Grand […]
Apotek Hjärtat, a Swedish pharmacy chain, installed interactive billboards in a Stockholm subway station: The ad shows a woman whose hair get blown away as the train passes. The campaign’s objective is to promote the pharmacy’s new hair products line. A part from being interactive and creative, the promo is also consistent with and reinforces the […]
To promote its new mobile security software, Norton is presenting seven fictional characters, letting the public hack into those people’s phones and access texts, e-mails, pictures and bank statements. Leo Burnett Chicago, the agency behind this great idea, has developed a creative multi-screen experience: It all starts by going to enjoyyourprivacy.com on desktop then mobile, […]