BLAZE Bicycle Laserlight

Bicycles are a really nice transportation mode letting you enjoy your commute while staying fit. However, in addition to the fact that it is not the best option for bad weather days, cycling on the road can be quite dangerous. One of the main safety issues is low visibility specially at night. That’s why Emily Brooke […]

Vileda Lebanon Women Sexist Campaign

Dear Vileda Lebanon, As a sponsor of the Lebanese movie Neswen, you recently launched a campaign entitled: “La Yindaf Lebnen… Salmou Lal Neswen” (In English: For Lebanon To Get Cleaner… Let Women Handle It…”). So, I was wondering: Do you really believe cleaning is only made for women? As a teaser for this campaign you posted […]

#PutPockets

Crimestoppers, a British crime fighting charity, try to raise awareness about pickpockets and offer tips to avoid being a victim. In their latest campaign, they prepared three kinds of leaflets leading to a website about pickpocketing. Three different designs: A tablet, a phone and a wallet. Now, they decided that instead of distributing the flyers […]

Snapchat

On the first day of the year 2014, some hackers announced that they were able to hack the instant messaging app Snapchat and leaked a document containing usernames and phone numbers of 4.6 million users. The list was made available on Snapchatdb.info but the two last digits of the phone numbers were hidden. This website […]

Heineken Carol Karaoke

You may have seen the different beers friendship tests on The JR Express. This time Heineken decided to test people’s courage or willingness to be filmed singing and get broadcasted around New York City. They turned a private karaoke room into a TV studio and everything was broadcasted live in the Jumbotron (a basketball stadium), […]

Get Naked Condom Ad

Four Seasons Condoms, recently launched its Get Naked campaign that has reportedly been banned from TV airing by the local (Australian) authorities for being “too sexy”. The TV spot basically shows a young couple purchasing condoms in a pharmacy when the sales team invite them to try the condoms before buying them. After an in-store […]

Beldent Chewing Gum Experiment

Beldent, a chewing gum brand, ran a social experiment in October 2013 at the Museum of Contemporary Art of Buenos Aires. The public faced sets of identical twins. There was always one chewing a Beldent gum and the other wasn’t chewing at all. People were asked to answer questions about social status like “Which one […]

#LookUp vs #LookDown

Few weeks ago, British Airways (BA) placed a very creative interactive billboard in Piccadilly Circus, London. The #LookUp digital billboard shows a kid interacting in real-time with BA planes flying over. It will also tell you which flight it is. A great marketing move that tackles one of the actual trend in the industry: Real-time […]

Amazon Prime Air

Amazon just released a video showing their plans for a new service called Amazon Prime Air. Its customers will be able to choose immediate Prime Air delivery and get their goods in around 30 minutes. There is still no announced release date for the service but the e-commerce platform claims to be working with the […]

Rhian Model

You may have seen the video of those three French girls grabbing random guys’ balls on the street to raise funds for male cancers research. Well, apparently few years ago, in 2011, some advertisers went further to raise awareness about this same cause. Maybe a bit too far. This beautiful female model, Rhian Sungden, starts […]