Beldent Chewing Gum Experiment

Beldent, a chewing gum brand, ran a social experiment in October 2013 at the Museum of Contemporary Art of Buenos Aires. The public faced sets of identical twins. There was always one chewing a Beldent gum and the other wasn’t chewing at all. People were asked to answer questions about social status like “Which one […]

Baileys Nutcracker

Baileys recently launched its 2013 Christmas campaign. Agency BBH London called Benjamin Millepied, choreographer for Black Swan, and director Ringan Ledwidge to create a modern version of the famous ballet: The Nutcracker. A really nice art direction, dancers from the Royal Ballet of London and a great remix of Tchaikovsky will enchant you. Marketing wise, […]

Beirut Art Fair 2013

In case you missed the 2013 edition of the Beirut Art Fair that took place between the 19th and 22nd of September 2013 at BIEL here is a quick selection of the works I liked the most. Shadow Art by Bassam Al Selawi – Abu Dhabi Art Hub B For Beirut by Gilbert Debs & […]

Third Year The JR Express

Today marks the end of my third year of blogging! Through experience and thanks to your constant feedback and support I was able to grow much bigger which is what kept me motivated all year long. I’ve posted on average three posts per week lately and always try to be regular. For those of you who […]

iphone5S$5C

Apple just announced its new iPhone 5S and iPhone 5C. Both of them are just derivatives of the initial iPhone 5: The 5S is an improved version that offers a much better hardware performance, new camera features (iSight) for better pictures and a Touch ID capability that would allow your home button to read your […]

Facebook Logo

In case you didn’t know, Facebook implemented a while ago lots of rules and regulations for promotions on pages forbidding, for instance, the classical “likes” competitions. Well, here is a good news to all the social media marketeers and community managers: You are now allowed to run competitions on your page’s timeline and use Facebook […]

iOS6 iOS7 Icon Comparison

Apple announced its new mobile operating system iOS 7. I really liked it except the new icons design which are flattened and simplified. I should admit that there are some new icons that I liked so here is a list of those I liked and the others that I didn’t like. What’s even more interesting […]