You all know the classic shoulder poke joke, when you tap someone’s opposite shoulder and act as if it wasn’t you. Well, Volkswagen Spain used this joke to promote the efficiency of their Side Assist cars feature. The Side Assist feature consist of a flash light on the car’s side mirrors that blinks when you […]
Statistically, car accidents happen mostly at night, that’s why BBDO Thailand targeted cars headlight in their latest campaign for the Thai Health Promotion Foundation. A quite creative idea that consist of placing silhouette stickers on car’s headlight in active nightlife areas to get the driver’s attention. Check it out:
Talal Kassem, a 17 years old boy, paid with his life the price of crossing the street. He was hit by a car on his way to school on October 19th, 2010 in Beirut. After this tragic event, Talal’s family undertook many initiatives to improve citizens’ safety on the Lebanese roads with the support of […]
The JR Express 