Singapore’s National Council on Problem Gambling (NCPG) released its latest campaign in June before the start of the 2014 soccer World Cup. And while this ad is supposed to make you realise that gambling is problematic, now that Germany won the world cup, the story has a different meaning!
I stumbled upon a Leo Burnett + McDonald’s ad celebrating the latest award they received at Cannes for the Creative Marketer of the Year. The visual entitled ‘Fryworks’ shows fireworks made of McDonald’s fries. It directly reminded me of a Barilla new year ad I posted on my Facebook page some time ago! The resemblance is striking. […]
You have most probably watched or seen on your timeline the First Kiss video. That experience for which they get a bunch of people who don’t know each other, assign couples and ask them to kiss for the first time. For some reason this video is going viral but, I personally don’t see anything very […]
Apotek Hjärtat, a Swedish pharmacy chain, installed interactive billboards in a Stockholm subway station: The ad shows a woman whose hair get blown away as the train passes. The campaign’s objective is to promote the pharmacy’s new hair products line. A part from being interactive and creative, the promo is also consistent with and reinforces the […]
Four Seasons Condoms, recently launched its Get Naked campaign that has reportedly been banned from TV airing by the local (Australian) authorities for being “too sexy”. The TV spot basically shows a young couple purchasing condoms in a pharmacy when the sales team invite them to try the condoms before buying them. After an in-store […]
Baileys recently launched its 2013 Christmas campaign. Agency BBH London called Benjamin Millepied, choreographer for Black Swan, and director Ringan Ledwidge to create a modern version of the famous ballet: The Nutcracker. A really nice art direction, dancers from the Royal Ballet of London and a great remix of Tchaikovsky will enchant you. Marketing wise, […]
Men live in an (illusionary) world in which girls don’t poop or fart! PooPouri released few weeks ago an ad that gives another version of the girls’ poop myth. PooPouri is a great innovative product to fight bad toilet smells, it is so cool I’m sure most you would think the ad is a joke. […]
After the LG Ultra Reality TV prank that looked a bit fake, the South Korean company did a new “prank” to promote its new smartphone the LG G2. A huge box placed somewhere in France pushes you to place your phone to improve its performance. Suddenly, you see a weird guy in a box totally […]
To promote their latest Motion Sync vacuum cleaner, Samsung Home Appliances focused on the product’s smoothness in movement. A (cute) baby plays the sherif and chases Motion Sync after it had “rudely” woke him up. Entertainment, cuteness and babies are great ingredients to make a video buzz and I guess that’s what Samsung is counting […]
Leo Burnett just released their latest spot for the British Department for Transport’s: #PubLooShocker. Part of the THINK! campaign that fights drunk driving in the UK, this ad may look like a real prank but according to Metro (British Newspaper) the people you see in the video are actors. While you may think that this […]
The JR Express 