UHAC Eye Test

Here is an online vision test brought to us by the UHAC. Try it out in full screen: (Spoiler Alert: Do not read before trying the test) This is the latest ad of the Union Hearing Aid Center in Canada. A quite creative idea (by DraftFCB Toronto) letting people believe they are undergoing a vision […]

Unicef Likes Don't Save Lives

UNICEF Sweden recently released its latest ad to raise funds for their children polio vaccination campaign. This spot reminds us, that liking the NGO’s Facebook page does not save live and that even if the page is expected to reach 200,000 likes this summer, it does not necessarily mean that the poor kids in the […]

Evian Safia Babies Reflections

In the past few days, the new Evian ad, Baby&Me, has been going viral on social networks reaching more than 12 million views in only four days. However, it seems like the baby reflection concept of the ad made by the agency BETC is very similar to a spot made in 2012 by GREY Tunis […]

Social Smoking Social Farting

When discussing how harmful smoking can be, many smokers give this excuse of being “Social Smokers”, as if smoking only in social environment is less dangerous for your health. The Ontario Ministry of Health just launched its latest campaign “Quit The Denial”: A public service announcement (PSA) campaign by BBDO Toronto aiming at social smokers. […]

BIC 4 Colours Feature

The BIC 4-Color ballpoint pen is definitely a classic in the world of school supplies. Many of you owned at some point or still owns a BIC 4-Color pen but, have you ever wondered what was going on inside? I’m sure you did! In their latest campaign, set to be launched on March 4th, BIC […]

Oreo: Cookie or cream? Which part is the best? An Oreo lover would definitely know this debate and probably been part of it at least once! . The latest Oreo campaign is all based on the “Cookie Or Cream” creative idea and, It all started last week, when they launched their “Whisper Fight” commercial during […]

Dodge Dart Ad

After the Volkswagen Polo Dad commercial, here is a new car ad for The JR Ad Selection. The new  Dodge Dart ad take you through its construction process  which is, I think, a quiet good idea (I don’t really like simple product-focused ads). What’s interesting in this ad is the storytelling style that reminds us […]

Amaro Lucano Tutto Si Digerisce It Digest Everything

Few hours after the defeat of the Squadra Azzura at the final game of the Euro cup 2012, Amaro Lucano, an Italian apéritif brand, posted an ad on their Facebook page. A quite creative ad message: “Tutto Si Digerisce.” meaning “It Digest Everything”. To all the Italian fans out there, have a sip of Amaro […]

Ricky Genest - Dermablend

. How do you judge a book? By its cover. Here is a great example of why you should go beyond the cover. Rick Genest (a.k.a Zombie Boy or Rico the Zombie) is famous for being tattooed from head to toe. You may have seen him on TV shows or YouTube videos and if you […]