Zomato just released a quite creative campaign but there is something they could’ve done better!
I was checking out a series of Allianz Life Insurance ads and was struck by the similarity with Exotica’s Mothers Day ads campaign. Exotica is a Lebanese flower specialist and they launched in 2008 a successful campaign for Mother’s day entitled “For the good and the bad, thank you Mom”. After the local community expressed […]
The famous American fast-food chain, McDonald’s, just released a brand-free campaign in France by TBWA. A series of mouth-watering close-up shots for outdoors and print ads, features the one and only Big Mac, golden fries, Filet-o-Fish and creamy sundae. And the brand is so strong and iconic, they don’t even need to show their logo […]
After the The Shoulder Poke by Volkswagen Side Assist, it’s time to take a look to three creative moves by the famous german car manufacturer in using YouTube pre-roll ads. Volkswagen New Beetle Automatic Skip Ad: You know this moment when you want to watch a YouTube video but you need to watch an ad before and […]
It’s been two years since the last redesign of Facebook and now the time has come for a newly redesigned News Feed! The most popular social network is giving a new look to what is called the News Feed where you can see all the content related to your friends, pages you’re connected to and […]
Why Does McDonald’s Burgers Look Different In Ads Than In Store? The answer is brought to you in the video below by Hope Bagozzi, Director of Marketing at McDonald’s Canada. This is part of an interesting PR approach by the famous fast food chain entitled Your Questions through which anyone can send a question to […]
CREDITS TO: BEIRUT/NTSC It seems like the Buzz Energy Drink campaign was inspired by the Mello Yello “Smooth” ads… . . I know some of you may want to know which agency is behind the Buzz campaign: It seems that there are no agencies involved, the campaign was “created” by freelance creative director Nathalie Masri.
New year’s eve is approaching and I wanted to share with you this creative awareness campaign by Kunhadi a Lebanese NGO fighting for roads safety in the country. . . Check also the prints: Translation: Your parents will stay up late on New Year’s Eve … Till you get back . . Feel free to […]
Blogging According to Google dictionary a blog is “a personal website on which an individual records opinions, links to other sites, etc. on a regular basis”. Some of the top reasons motivating people to blog are: to express their opinions and thoughts, to market or promote something, to help people, to establish theirself as expert, […]
I did a selection of three ads from Arab magazines: One in which you will find a man and a woman, another one in which you will see only men from different ethnicities and the last one include only women. By analyzing those ads I went over different issues of the advertising industry: The first […]
The JR Express 