I was checking out a series of Allianz Life Insurance ads and was struck by the similarity with Exotica’s Mothers Day ads campaign. Exotica is a Lebanese flower specialist and they launched in 2008 a successful campaign for Mother’s day entitled “For the good and the bad, thank you Mom”. After the local community expressed […]
Why Does McDonald’s Burgers Look Different In Ads Than In Store? The answer is brought to you in the video below by Hope Bagozzi, Director of Marketing at McDonald’s Canada. This is part of an interesting PR approach by the famous fast food chain entitled Your Questions through which anyone can send a question to […]
CREDITS TO: BEIRUT/NTSC It seems like the Buzz Energy Drink campaign was inspired by the Mello Yello “Smooth” ads… . . I know some of you may want to know which agency is behind the Buzz campaign: It seems that there are no agencies involved, the campaign was “created” by freelance creative director Nathalie Masri.
New year’s eve is approaching and I wanted to share with you this creative awareness campaign by Kunhadi a Lebanese NGO fighting for roads safety in the country. . . Check also the prints: Translation: Your parents will stay up late on New Year’s Eve … Till you get back . . Feel free to […]
Blogging According to Google dictionary a blog is “a personal website on which an individual records opinions, links to other sites, etc. on a regular basis”. Some of the top reasons motivating people to blog are: to express their opinions and thoughts, to market or promote something, to help people, to establish theirself as expert, […]
I did a selection of three ads from Arab magazines: One in which you will find a man and a woman, another one in which you will see only men from different ethnicities and the last one include only women. By analyzing those ads I went over different issues of the advertising industry: The first […]