Mea New Menu

My latest Middle East Airlines flight from Beirut to London turned out to be much more interesting than expected: The Lebanese airline just released a brand new design for their inflight menu! You may wonder why a new plane menu would make a flight more exciting. Well, MEA is maybe not the best airline in […]

The Grandparents Frame Johnsons Baby

Johnsons Baby Middle East¬†are running an interesting campaign entitled “The Grandparents Frame“. It’s based on the following insight: In the Middle East, a lot of people leave their country to live abroad but, grandparents usually stay¬†home and thus, don’t really see their grandchildren growing. Of course today, with the technology advancements it’s less and less […]

Enjoy Your Privacy - Norton

To promote its new mobile security software, Norton is presenting seven fictional characters, letting the public hack into those people’s phones and access texts, e-mails, pictures and bank statements. Leo Burnett Chicago, the agency behind this great idea, has developed a creative multi-screen experience: It all starts by going to enjoyyourprivacy.com on desktop then mobile, […]

BIC 4 Colours Feature

The BIC 4-Color ballpoint pen is definitely a classic in the world of school supplies. Many of you owned at some point or still owns a BIC 4-Color pen but, have you ever wondered what was going on inside? I’m sure you did! In their latest campaign, set to be launched on March 4th, BIC […]

Nivea Stress Test

Have you ever witnessed a manhunt? What if you were the one being hunted? The latest Nivea campaign, Nivea StressTest, consist of a creative candid camera operation at Hamburg’s airport: “People waiting in an airport lounge, set up by their friends, each discovered that they were at the centre of an extensive manhunt, on the […]