
Red Bull just launched its new campaign “Can You Make It?”. It’s a real life challenge defying 100 teams of students from 27 countries around the world to make it to Berlin using Red Bull cans as their only currency. Teams can choose various starting points in Europe and have to pass by six predefined […]

For those of you who don’t know, I am a Business Marketing student at the American University of Beirut (AUB) and in addition to my bachelor of business administration (BBA) I am pursuing a diploma in Media Communication at AUB too. As part of my diploma I am taking a course entitled Digital Media Literacy […]