A mix of motivation, strength and resilience. This is what I feel each and every time I watch Johnnie Walker’s 2014 #KeepWalkingLebanon campaign. What an inspiring campaign for all the Lebanese citizens! It’s the story of a flame rooted in the ground that keeps burning in the face of all the storms trying to take over the cedars land. […]

The Dancing Traffic Light - Smart

Waiting for a pedestrian traffic light is all about fighting the temptation to cross while it’s still red. Smart and BBDO Germany came up with a solution to make the wait more entertaining…

There Are Two Kinds Of People - Zomato

Zomato just released a quite creative campaign but there is something they could’ve done better!

Intra-organizational Brand Communities

Employees have long been recognised as an organisation’s most valuable asset. An ‘engaged’ employee is a sought-after employee, willing to go above and beyond their prescribed job role. In the current adverse economic climate, the employees’ ability to deliver excellent service is vital in creating customer brand loyalty and, in the long-run, a competitive advantage for the organisation.

Red Bull Can You Make it

Red Bull just launched its new campaign “Can You Make It?”. It’s a real life challenge defying 100 teams of students from 27 countries around the world to make it to Berlin using Red Bull cans as their only currency. Teams can choose various starting points in Europe and have to pass by six predefined […]

Heineken Carol Karaoke

You may have seen the different beers friendship tests on The JR Express. This time Heineken decided to test people’s courage or willingness to be filmed singing and get broadcasted around New York City. They turned a private karaoke room into a TV studio and everything was broadcasted live in the Jumbotron (a basketball stadium), […]

Get Naked Condom Ad

Four Seasons Condoms, recently launched its Get Naked campaign that has reportedly been banned from TV airing by the local (Australian) authorities for being “too sexy”. The TV spot basically shows a young couple purchasing condoms in a pharmacy when the sales team invite them to try the condoms before buying them. After an in-store […]