A mix of motivation, strength and resilience. This is what I feel each and every time I watch Johnnie Walker’s 2014 #KeepWalkingLebanon campaign. What an inspiring campaign for all the Lebanese citizens! It’s the story of a flame rooted in the ground that keeps burning in the face of all the storms trying to take over the cedars land. […]
Waiting for a pedestrian traffic light is all about fighting the temptation to cross while it’s still red. Smart and BBDO Germany came up with a solution to make the wait more entertaining…
Employees have long been recognised as an organisation’s most valuable asset. An ‘engaged’ employee is a sought-after employee, willing to go above and beyond their prescribed job role. In the current adverse economic climate, the employees’ ability to deliver excellent service is vital in creating customer brand loyalty and, in the long-run, a competitive advantage for the organisation.
Red Bull just launched its new campaign “Can You Make It?”. It’s a real life challenge defying 100 teams of students from 27 countries around the world to make it to Berlin using Red Bull cans as their only currency. Teams can choose various starting points in Europe and have to pass by six predefined […]
You may have seen the different beers friendship tests on The JR Express. This time Heineken decided to test people’s courage or willingness to be filmed singing and get broadcasted around New York City. They turned a private karaoke room into a TV studio and everything was broadcasted live in the Jumbotron (a basketball stadium), […]