Paris New York British Airways

If you’ve been to both Paris and New York, you will love this video! Artist Matel compared the two cities in a split screen video promoting British Airways’ Open Skies. The amazing comparison and the real feel you get out of each shot makes this spot a beautiful piece of art.

Advertisements
Apotek Hair Ad Subway

Apotek Hjärtat, a Swedish pharmacy chain, installed interactive billboards in a Stockholm subway station: The ad shows a woman whose hair get blown away as the train passes. The campaign’s objective is to promote the pharmacy’s new hair products line. A part from being interactive and creative, the promo is also consistent with and reinforces the […]

#LookUp vs #LookDown

Few weeks ago, British Airways (BA) placed a very creative interactive billboard in Piccadilly Circus, London. The #LookUp digital billboard shows a kid interacting in real-time with BA planes flying over. It will also tell you which flight it is. A great marketing move that tackles one of the actual trend in the industry: Real-time […]