Red Bull Can You Make it

Red Bull just launched its new campaign “Can You Make It?”. It’s a real life challenge defying 100 teams of students from 27 countries around the world to make it to Berlin using Red Bull cans as their only currency. Teams can choose various starting points in Europe and have to pass by six predefined […]

UHAC Eye Test

Here is an online vision test brought to us by the UHAC. Try it out in full screen: (Spoiler Alert: Do not read before trying the test) This is the latest ad of the Union Hearing Aid Center in Canada. A quite creative idea (by DraftFCB Toronto) letting people believe they are undergoing a vision […]

Patrick Boghossian Photography

Let me present you a friend of mine: Patrick Boghossian. He is currently an Economics and Management student at McGill University in Montreal and has a passion for photography. He recently launched his new website (www.patrickboghossian.com) in which he shares hisĀ  beautiful snapshots. A beautifully designed website with large and high quality pictures and, in […]