Huggies Brazil created the first connected diaper and they called it “Huggies TweetPee”. The concept consists of placing a humidity sensor on babies diapers that would notify parents about “leaks” through a smartphone app. There are three main purposes behind TweetPee: Monitoring “humidity levels” of your babies diapers, organizing your diapers stock (specially if you […]
UNICEF Sweden recently released its latest ad to raise funds for their children polio vaccination campaign. This spot reminds us, that liking the NGO’s Facebook page does not save live and that even if the page is expected to reach 200,000 likes this summer, it does not necessarily mean that the poor kids in the […]
In the past few days, the new Evian ad, Baby&Me, has been going viral on social networks reaching more than 12 million views in only four days. However, it seems like the baby reflection concept of the ad made by the agency BETC is very similar to a spot made in 2012 by GREY Tunis […]
While P&G celebrated mothers in its 2012 Olympic games ad, Volkswagen did the same for fathers. In its latest Polo advertisement, VW showed the great role of a dad to keep his children safe. Moms are emotional and Dads are tough. Polo. Small but tough.
Since the release of the first full length Disney movie in 1937, Snow White and the Seven Dwarfs, the studio released a lot of other classical movies much appreciated not only by children but also by teens and adults. Disney, which is often associated with fun, dream and happiness in people’s mind, is not that […]
I would like to introduce you to a new social project in Lebanon called: R E P E R C U S SIONS. Lebanon is a small country but its population is an amazing melting pot of people coming from multiple backgrounds, religion, culture etc… However, most of the time, those differences form a kind […]
The JR Express 