Mashkal Khoury Home

Khoury Home, one of the biggest retail store in Lebanon, launched its latest marketing campaign to promote their latest credit payment offer: They opted for the viral marketing advertisement. A video entitled “Mashkal at Khoury Home” (Arabic translation for “Fight”) was published today, February 6th, on YouTube. The plot-line is simple and reflects the local […]

Mr. M Store 3

I was invited last Sunday to the opening of a new concept store for men in Beirut: Mr. M. Founded by my friend Mira Kassar, Mr. M is a 120 square meter store in Downtown Beirut “offering an exceptional retail experience and revitalizing the Beirut shopping scene, while presenting the best in men’s fashion, accessories, […]