McDonald’s Lebanon (@McDonaldsLeb) invited an Israeli citizen, Jeremie Berrebi (@jberrebi), to have a McCafe this morning on Twitter. To make this clear: This is not a political post, this is about a social media failure. Listening is very important in the digital world and it should be part of your social media strategy. However, this […]
UNICEF Sweden recently released its latest ad to raise funds for their children polio vaccination campaign. This spot reminds us, that liking the NGO’s Facebook page does not save live and that even if the page is expected to reach 200,000 likes this summer, it does not necessarily mean that the poor kids in the […]
UPDATE: The title of this article was changed from the present tense to the past following a discussion with the General Manager of Virgin Radio Lebanon in the comment section of this post. The radio management took in consideration those three points and offered some additional insights. I invite you all to check this discussion […]
In a session entitled Research And Case Studies in Social Media, ArabNet brought together representatives from four different regional social media agencies to present case studies resulting from their works with their clients. Here is what we have to keep in mind from those presentations: . Fadi Khater (Netizency) and Fadi Malas (Just Falafel) In […]
Few days ago, Nissan Lebanon launched its latest campaign entitled “Suggest An Arrest”. On March 2nd 2013, the “Nissan Police” squad raided Uruguay street popular for its bars and nightlife activity to bust suspected drunk drivers. They randomly spotted suspects in bars, made them go through funny drinking tests (Dancing Gangnam style following a straight […]
The JR Express 