Evian Safia Babies Reflections

In the past few days, the new Evian ad, Baby&Me, has been going viral on social networks reaching more than 12 million views in only four days. However, it seems like the baby reflection concept of the ad made by the agency BETC is very similar to a spot made in 2012 by GREY Tunis […]

ArabNet Beirut 2013

In a session entitled Research And Case Studies in Social Media, ArabNet brought together representatives from four different regional social media agencies to present case studies resulting from their works with their clients. Here is what we have to keep in mind from those presentations: . Fadi Khater (Netizency) and Fadi Malas (Just Falafel) In […]