Nestle Fitness Bra Cam

Nestle wants to encourage women to check their breast more often to prevent breast cancer. So they placed a camera into a woman’s bra to spot sneaky eye contacts. The concept is really nice but, the execution could’ve been better.

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Mea New Menu

My latest Middle East Airlines flight from Beirut to London turned out to be much more interesting than expected: The Lebanese airline just released a brand new design for their inflight menu! You may wonder why a new plane menu would make a flight more exciting. Well, MEA is maybe not the best airline in […]

Vincent Falk Screen Puzzle: Ukraine Corrida

I met Vincent Falk in London last November and discovered his photography skills. It’s not only his skills that I liked but, mainly his concept of “Screen Puzzle“: The Frenchman overlays other photographer’s shots that depicts actual news with his own pictures. Falk shares his own interpretation of the puzzle but, he invites others to […]

Amazon Prime Air

Amazon just released a video showing their plans for a new service called Amazon Prime Air. Its customers will be able to choose immediate Prime Air delivery and get their goods in around 30 minutes. There is still no announced release date for the service but the e-commerce platform claims to be working with the […]

Allainz Exotica

I was checking out a series of Allianz Life Insurance ads and was struck by the similarity with Exotica’s Mothers Day ads campaign. Exotica is a Lebanese flower specialist and they launched in 2008 a successful campaign for Mother’s day entitled “For the good and the bad, thank you Mom”. After the local community expressed […]

Huggies TweetPee Feature

Huggies Brazil created the first connected diaper and they called it “Huggies TweetPee”. The concept consists of placing a humidity sensor on babies diapers that would notify parents about “leaks” through a smartphone app. There are three main purposes behind TweetPee: Monitoring “humidity levels” of your babies diapers, organizing your diapers stock (specially if you […]

Evian Safia Babies Reflections

In the past few days, the new Evian ad, Baby&Me, has been going viral on social networks reaching more than 12 million views in only four days. However, it seems like the baby reflection concept of the ad made by the agency BETC is very similar to a spot made in 2012 by GREY Tunis […]