Quiqup Feature

In today’s world, you can shop from wherever you are at any time you want thanks to e-commerce platforms on the market. And even though deliveries are becoming faster, they are still not instantaneous and you rarely know exactly when your pack will be delivered. There are of course some retailers giving you the ability to set a […]

JCDecaux Google Street View Campaign

JCDecaux is one of, if not the, leading company for out-of-home advertising. They just launched new digital features and billboard technologies and their office in Belgium wanted to make big local advertisers aware of those new services. BBDO Belgium came up with a great campaign for JCDecaux: They sent unpaid invoices to big brands who already placed ads […]

The Grandparents Frame Johnsons Baby

Johnsons Baby Middle East are running an interesting campaign entitled “The Grandparents Frame“. It’s based on the following insight: In the Middle East, a lot of people leave their country to live abroad but, grandparents usually stay home and thus, don’t really see their grandchildren growing. Of course today, with the technology advancements it’s less and less […]

#LookUp vs #LookDown

Few weeks ago, British Airways (BA) placed a very creative interactive billboard in Piccadilly Circus, London. The #LookUp digital billboard shows a kid interacting in real-time with BA planes flying over. It will also tell you which flight it is. A great marketing move that tackles one of the actual trend in the industry: Real-time […]

McDonalds Lebanon Israel

McDonald’s Lebanon (@McDonaldsLeb) invited an Israeli citizen, Jeremie Berrebi (@jberrebi), to have a McCafe this morning on Twitter. To make this clear: This is not a political post, this is about a social media failure. Listening is very important in the digital world and it should be part of your social media strategy. However, this […]

Facebook Logo

In case you didn’t know, Facebook implemented a while ago lots of rules and regulations for promotions on pages forbidding, for instance, the classical “likes” competitions. Well, here is a good news to all the social media marketeers and community managers: You are now allowed to run competitions on your page’s timeline and use Facebook […]

Audi eKurzinfo App

Audi just launched eKurzinfo (e-short info in English), a mobile app to replace your car owner’s manual that usually remains untouched somewhere in your car. And here you would wonder: Why invest in improving something we barely use? Well, because we don’t use the manual for the only reason that it’s bulky and are never […]