Yekaterinburg is the fourth biggest Russian city in terms of population and it has a very poor quality of roads. Citizens and local media often complain about road holes but it has never shown efficiency. Ura.ru a local website decided to push it further and got street art artists to paint the faces of the governor, the mayor and the vice mayor of the city on three different potholes. A campaign that turned out to be efficient, getting politicians to actually solve that issue.

Shoulder Poke Volkswagen

You all know the classic shoulder poke joke, when you tap someone’s opposite shoulder and act as if it wasn’t you. Well, Volkswagen Spain used this joke to promote the efficiency of their Side Assist cars feature. The Side Assist feature consist of a flash light on the car’s side mirrors that blinks when you […]