Actor Sacha Baron Cohen released an Apple parody to promote his new movie.
Is it a good marketing strategy?
Facebook just announced its latest product: Safety Check. When a natural disaster occur, all the users in the affected area get the chance to let their friends and family know they’re safe. You will have two options: You can either mark yourself as safe or state that you are not in the affected area. Your friends […]
It’s been four years. I started this blog on the 19th of September 2010. I know I was not as active as I was last year on the blog but I am glad to see that I was able to be super regular on the Facebook page. One post a day except very few days. This […]
I started my masters in Strategic Marketing at Imperial College London in October 2013 and since then I had the chance to meet and work with great fellow students! Two of them are Riccardo Giani and Ferdinand Prinz and they recently founded an “independent marketing magazine” called They Don’t Love You. It is a blog focused […]
Gift cards are sometimes quite handy when looking for a gift. Some may argue it makes a gift a bit less personal and consider it a “lazy” option but, at least you are letting the receiver chose his/her gift him/herself. Yougotagift.com is an online mall for gift cards in the Middle East. Operating in Lebanon, Qatar […]
Today marks the end of my third year of blogging! Through experience and thanks to your constant feedback and support I was able to grow much bigger which is what kept me motivated all year long. I’ve posted on average three posts per week lately and always try to be regular. For those of you who […]
McDonald’s Lebanon (@McDonaldsLeb) invited an Israeli citizen, Jeremie Berrebi (@jberrebi), to have a McCafe this morning on Twitter. To make this clear: This is not a political post, this is about a social media failure. Listening is very important in the digital world and it should be part of your social media strategy. However, this […]
In case you didn’t know, Facebook implemented a while ago lots of rules and regulations for promotions on pages forbidding, for instance, the classical “likes” competitions. Well, here is a good news to all the social media marketeers and community managers: You are now allowed to run competitions on your page’s timeline and use Facebook […]
While its name may let you think it has something to do with Excel, Spreadsheets is a mobile app to measure your sex performance. Apparently, by tracking loudness and movement, the app will give you “accurate” stats about endurance, thrusts and decibel peaks. I am not sure though about the integration of social media but, […]
The JR Express 