The Grandparents Frame Johnsons Baby

Johnsons Baby Middle East¬†are running an interesting campaign entitled “The Grandparents Frame“. It’s based on the following insight: In the Middle East, a lot of people leave their country to live abroad but, grandparents usually stay¬†home and thus, don’t really see their grandchildren growing. Of course today, with the technology advancements it’s less and less […]

Huggies Pregnancy Belt

After the Huggies TweetPee creation, the diapers brand just introduced its new belt to let fathers feel what it’s like to be pregnant. How does it work? The pregnant mom wears a belt equipped with sensors sending signals to another one worn by her husband. The dad’s belt will reproduce the exact same sensations. A […]

Volkswagen Polo Dad Advertisement

While P&G celebrated mothers in its 2012 Olympic games ad, Volkswagen did the same for fathers. In its latest Polo advertisement, VW showed the great role of a dad to keep his children safe. Moms are emotional and Dads are tough. Polo. Small but tough.