
Johnsons Baby Middle East are running an interesting campaign entitled “The Grandparents Frame“. It’s based on the following insight: In the Middle East, a lot of people leave their country to live abroad but, grandparents usually stay home and thus, don’t really see their grandchildren growing. Of course today, with the technology advancements it’s less and less […]

To promote the new CR-V 1.6 Diesel, Honda decided they should focus on its efficient fuel consumption features. The car manufacturer claims it is making the impossible possible with their engine that uses less fuel for more driving miles. In their latest ad, they use the anamorphic technique to create visual illusions to make impossible […]

Apple just announced its new iPhone 5S and iPhone 5C. Both of them are just derivatives of the initial iPhone 5: The 5S is an improved version that offers a much better hardware performance, new camera features (iSight) for better pictures and a Touch ID capability that would allow your home button to read your […]

In its invitation it sent for its March 2012 conference, Apple said: “We have something you really need to see and touch”. As usual, they never announce what they are going to launch in their conferences and therefore the only thing i could do was trying to analyze this sentence and here is what I […]