iOS 8 Conference

All those discussions I had lately about the new iPhones 6 and 6 Plus made me realise that many people know nothing about Apple’s new mobile operating system coming out on September 17th.

Get Naked Condom Ad

Four Seasons Condoms, recently launched its Get Naked campaign that has reportedly been banned from TV airing by the local (Australian) authorities for being “too sexy”. The TV spot basically shows a young couple purchasing condoms in a pharmacy when the sales team invite them to try the condoms before buying them. After an in-store […]

Handy Balls

Three girls meet in the streets of Paris with one goal in mind: Raising money for male’s cancers like the testicular and the prostate ones. 10 Euros are donated each time they grab a man’s balls. And guess what? This is all sponsored by Handy a hand gel manufacturer as part of a CSR campaign. […]

Mini Make Up Feature

MINI Mexico decided to launch an awareness campaign targeting Mexican women to refrain them from applying make up while driving. They placed airbags behind soap dispensers in women’s restrooms and I let you imagine what happens when someone get in to put some make up. The idea is fun but may be extremely dangerous because […]

UHAC Eye Test

Here is an online vision test brought to us by the UHAC. Try it out in full screen: (Spoiler Alert: Do not read before trying the test) This is the latest ad of the Union Hearing Aid Center in Canada. A quite creative idea (by DraftFCB Toronto) letting people believe they are undergoing a vision […]

Social Smoking Social Farting

When discussing how harmful smoking can be, many smokers give this excuse of being “Social Smokers”, as if smoking only in social environment is less dangerous for your health. The Ontario Ministry of Health just launched its latest campaign “Quit The Denial”: A public service announcement (PSA) campaign by BBDO Toronto aiming at social smokers. […]

Roads for Life - The Talal Kassem Fund for Post Accident Care

Talal Kassem, a 17 years old boy, paid with his life the price of crossing the street. He was hit by a car on his way to school on October 19th, 2010 in Beirut. After this tragic event, Talal’s family undertook many initiatives to improve citizens’ safety on the Lebanese roads with the support of […]