The Grandparents Frame Johnsons Baby

Johnsons Baby Middle East¬†are running an interesting campaign entitled “The Grandparents Frame“. It’s based on the following insight: In the Middle East, a lot of people leave their country to live abroad but, grandparents usually stay¬†home and thus, don’t really see their grandchildren growing. Of course today, with the technology advancements it’s less and less […]

Huggies Pregnancy Belt

After the Huggies TweetPee creation, the diapers brand just introduced its new belt to let fathers feel what it’s like to be pregnant. How does it work? The pregnant mom wears a belt equipped with sensors sending signals to another one worn by her husband. The dad’s belt will reproduce the exact same sensations. A […]

Huggies TweetPee Feature

Huggies Brazil created the first connected diaper and they called it “Huggies TweetPee”. The concept consists of placing a humidity sensor on babies diapers that would notify parents about “leaks” through a smartphone app. There are three main purposes behind TweetPee: Monitoring “humidity levels” of your babies diapers, organizing your diapers stock (specially if you […]

Volkswagen Polo Dad Advertisement

While P&G celebrated mothers in its 2012 Olympic games ad, Volkswagen did the same for fathers. In its latest Polo advertisement, VW showed the great role of a dad to keep his children safe. Moms are emotional and Dads are tough. Polo. Small but tough.

Since valentine’s day is approaching I thought it would be interesting to share this video about love. This short movie is about a miniature robot in love with an electric kettle and trying to do his best to gain the kettle’s heart. Very nice music and a very interesting plot. This story could represent human […]